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Through focused keyword targeting, strategic content development, and technical SEO enhancements, we helped this niche construction software company dominate its space online.
Client
TOOL
INDUSTRY
SERVICE TYPE
challenge
A Canadian construction software company founded in 2014 and headquartered in Kitchener, Ontario, specializes in workforce and resource management solutions tailored for general contractors and subcontractors. Despite operating in a niche market, the company aimed to broaden its online presence and drive organic growth.
After working with multiple SEO agencies and not seeing satisfactory results, the client turned to us for a strategic, performance-driven approach.
WEBVIEW SEO Working Process
Our SEO services are tailored to capture the essence of your business, boosting your online visibility and attracting the right audience through strategic, data-driven optimization.
Keyword & Market Research
We start by identifying high-impact keywords and analyzing your competitors to uncover growth opportunities that align with your SaaS offering and audience intent.
Technical SEO & Site Health
We audit and enhance your site’s technical foundation—improving speed, crawlability, mobile usability, and indexation to boost performance and scalability.
On-Page Optimization
From meta tags to content structure, we optimize every element of your site to ensure search engines (and users) clearly understand your value and offerings.
Content Strategy & Link Building
We create content that ranks and resonates, supported by ethical link-building strategies that grow your authority and drive sustained organic traffic.
Objectives
- Increase organic visibility in a niche B2B market
- Rank for high-value, industry-specific keywords
- Drive qualified traffic and long-term growth
Our Strategy
1. SEO Audit & Business Alignment
Our engagement began in July 2020 with a comprehensive audit of the website’s technical structure, content, and overall SEO health. We also aligned our strategy with the client’s business goals to ensure every SEO initiative contributed to measurable outcomes.
2. Keyword Research & Content Strategy
We conducted in-depth keyword research and competitive analysis to identify low-competition, high-impact keywords relevant to the client’s target audience. Based on these findings, we:
- Optimized existing pages or created new ones to target specific keywords
- Updated title tags, H1s, and meta descriptions
- Rewrote on-page content to align with user search intent
3. Content Gap Analysis
We identified topics competitors were ranking for that the client had not yet addressed. This allowed us to create a focused content plan that filled key gaps in visibility and supported faster keyword acquisition.
4. Pillar & Cluster Content Approach
We developed cornerstone guides, such as “Construction Resource Management Explained,” supported by a cluster of related articles. This internal linking structure boosted authority and rankings for target terms.
5. Link Building
We implemented a targeted link-building strategy to increase domain authority and support newly optimized content pages, helping them rise quickly in SERPs.
Results (July 2020 – October 2023)
- 2,833% increase in monthly organic traffic (reaching 44,000 sessions as of November 2023)
- 2,860% growth in total keyword base
- #1 rankings for the majority of target keywords
- 128 keywords in Google’s top 3 positions
- 97 additional keywords on Google’s first page
Conclusion
Through focused keyword targeting, strategic content development, and technical SEO enhancements, we helped this niche construction software company dominate its space online. Their exponential traffic and keyword growth demonstrate how a tailored SEO strategy can deliver transformative results—even in highly specialized industries.
Case Studies
Where each team member understands their role, responsibilities, and how they contribute.
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WORDs of Our Happy Clients
Proven SaaS marketing strategies drive qualified traffic, engage leads throughout the customer journey, and convert them into loyal subscribers.
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“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
