CASE STUDY

Construction Resource Management Software Company

‍Through focused keyword targeting, strategic content development, and technical SEO enhancements, we helped this niche construction software company dominate its space online.

Client
Construction Resource Management Software Company
TOOL
INDUSTRY
SERVICE TYPE
challenge

WEBVIEW SEO Working Process

Our SEO services are tailored to capture the essence of your business, boosting your online visibility and attracting the right audience through strategic, data-driven optimization.

Keyword & Market Research

We start by identifying high-impact keywords and analyzing your competitors to uncover growth opportunities that align with your SaaS offering and audience intent.

Technical SEO & Site Health

We audit and enhance your site’s technical foundation—improving speed, crawlability, mobile usability, and indexation to boost performance and scalability.

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On-Page Optimization

From meta tags to content structure, we optimize every element of your site to ensure search engines (and users) clearly understand your value and offerings.

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Content Strategy & Link Building

We create content that ranks and resonates, supported by ethical link-building strategies that grow your authority and drive sustained organic traffic.

Objectives

  • Increase organic visibility in a niche B2B market
  • Rank for high-value, industry-specific keywords
  • Drive qualified traffic and long-term growth

Our Strategy

1. SEO Audit & Business Alignment

Our engagement began in July 2020 with a comprehensive audit of the website’s technical structure, content, and overall SEO health. We also aligned our strategy with the client’s business goals to ensure every SEO initiative contributed to measurable outcomes.

2. Keyword Research & Content Strategy

We conducted in-depth keyword research and competitive analysis to identify low-competition, high-impact keywords relevant to the client’s target audience. Based on these findings, we:

  • Optimized existing pages or created new ones to target specific keywords
  • Updated title tags, H1s, and meta descriptions
  • Rewrote on-page content to align with user search intent

3. Content Gap Analysis

We identified topics competitors were ranking for that the client had not yet addressed. This allowed us to create a focused content plan that filled key gaps in visibility and supported faster keyword acquisition.

4. Pillar & Cluster Content Approach

We developed cornerstone guides, such as “Construction Resource Management Explained,” supported by a cluster of related articles. This internal linking structure boosted authority and rankings for target terms.

5. Link Building

We implemented a targeted link-building strategy to increase domain authority and support newly optimized content pages, helping them rise quickly in SERPs.

Results (July 2020 – October 2023)

  • 🚀 2,833% increase in monthly organic traffic (reaching 44,000 sessions as of November 2023)
  • 🔑 2,860% growth in total keyword base
  • 🏆 #1 rankings for the majority of target keywords
  • 📄 128 keywords in Google’s top 3 positions
  • 🔍 97 additional keywords on Google’s first page

Conclusion

Through focused keyword targeting, strategic content development, and technical SEO enhancements, we helped this niche construction software company dominate its space online. Their exponential traffic and keyword growth demonstrate how a tailored SEO strategy can deliver transformative results—even in highly specialized industries.

Case Studies

Where  each team member understands their role, responsibilities, and how they contribute.

WORDs of Our Happy Clients

Proven SaaS marketing strategies drive qualified traffic, engage leads throughout the customer journey, and convert them into loyal subscribers.

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Client Satisfaction
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
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Reach out for a complimentary, no-obligation SEO audit and uncover growth opportunities tailored to your SaaS business.

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