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Through a blend of deep technical SEO, AI-driven content strategy, and authoritative link building, we helped this construction tech firm boost visibility, capture high-intent traffic, and establish itself as a leader in its niche.
Client
TOOL
INDUSTRY
SERVICE TYPE
challenge
The client’s website housed valuable content that was largely under-optimized. Key feature pages were not ranking for targeted keywords and generated minimal organic leads. Additionally, the site was burdened with low-performing “dead weight” pages and lacked a clear, siloed structure. At the start of our engagement, it also received zero traffic from AI-powered search engines.
WEBVIEW SEO Working Process
Our SEO services are tailored to capture the essence of your business, boosting your online visibility and attracting the right audience through strategic, data-driven optimization.
Keyword & Market Research
We start by identifying high-impact keywords and analyzing your competitors to uncover growth opportunities that align with your SaaS offering and audience intent.
Technical SEO & Site Health
We audit and enhance your site’s technical foundation—improving speed, crawlability, mobile usability, and indexation to boost performance and scalability.
On-Page Optimization
From meta tags to content structure, we optimize every element of your site to ensure search engines (and users) clearly understand your value and offerings.
Content Strategy & Link Building
We create content that ranks and resonates, supported by ethical link-building strategies that grow your authority and drive sustained organic traffic.
Objectives
- Drive a significant increase in organic traffic to the website
- Establish niche authority in the construction project controls sector and achieve first-page rankings for targeted keywords within six months
- Boost inbound leads through both organic search and AI-powered discovery engines
As with all our SEO engagements, we began with a comprehensive month-long audit to evaluate the site’s current SEO performance. This included a full technical SEO assessment, on-page content review, competitive analysis, backlink profiling, and an extensive keyword research process. With the foundation set, we moved into execution.
Technical SEO
Our deep technical SEO audit uncovered critical issues like redirect chains, 404 errors, duplicate content, and slow-loading pages. We created a prioritized action plan to address these, ensuring we could track improvements. During the engagement, the client transitioned from WordPress to HubSpot CMS, and we supported a seamless SEO migration to preserve rankings and visibility.
On-Page SEO & Content Strategy
We conducted a detailed content audit to evaluate each page. Irrelevant or low-performing pages were deindexed, and an internal linking structure was developed to support key content. We optimized meta tags and content across all core pages, aligned with target keyword clusters. Additionally, we built strategic content clusters around the client’s main product offerings to bolster topical authority.
Off-Page SEO
To strengthen domain authority, we identified high-potential pages for backlink acquisition and initiated outreach to reputable publications in the Contech space. Our efforts secured high-quality backlinks from industry-relevant sources. We also developed linkable assets—designed specifically to attract inbound links—to support the broader link-building strategy.
AI Optimization Strategy
A core goal of this engagement was optimizing for AI search channels. We identified user questions and topics likely to trigger responses from tools like Google Gemini and other AI search engines. Content was refined with LLM-readability in mind and enhanced using strategic Schema Markup to ensure visibility in AI-driven results.
Results (November 2024 - May 2025)
- +1,467% Growth in Organic Traffic
- +5,300% Increase in Users From AI Channels
- +3,150% Increase in Organic Leads
- Keywords Growth:
- +144 (+200%) keywords on the first page of Google
- +326 (+197%) keywords total on Google
Conclusion
This project showcases how a data-driven, full-spectrum SEO strategy - integrating technical optimization, content refinement, authority-building, and AI-focused enhancements - can radically transform a niche B2B website’s performance. In just six months, we not only elevated the client's visibility in search and AI discovery engines but also generated a measurable surge in qualified leads. By aligning our efforts with the evolving search landscape and user behavior, we helped the client establish a dominant digital presence in the construction project controls space.
Case Studies
Where each team member understands their role, responsibilities, and how they contribute.
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WORDs of Our Happy Clients
Proven SaaS marketing strategies drive qualified traffic, engage leads throughout the customer journey, and convert them into loyal subscribers.
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“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
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